Nanomarketing
"Out of Chaos Comes Control"
Independent Data Strategy & Analytics at its Best
Who we are...
Nanomarketing was established in 2007, but our expertise in data strategy and analytics goes back over thirty-five years. There is probably not a single industry type that we have not spent time analysing their customer behaviour data. We deal with messy data structures turning them into simplified and usable solutions. Our sole purpose is to provide truly independent advice and maximise the value of client’s first party data. We discover, define, develop and then help deploy the solution back into a client’s operational systems.
Our CORE Competencies
Data Strategy
We have developed a solid and proven data strategy methodology.
Our approach to creating business oriented data strategies allows our clients to quickly move from objectives and use cases to development and ultimately deployment.
Using intense and immersive workshop techniques we establish very quickly what data will drive the business forward and how clients can build on their first party data and beyond.
Insight, analytics & visualisation
Our team consists of analysts, data engineers and BI dashboard specialists who work together to operationalise strategy to reality.
Our expertise is in finding patterns within client data. Building machine learning models and then embedding them into clients’ platforms. Our bespoke solutions inform and identify actionable strategies and tactical communications.
The final element is the creation of practical dashboards that go beyond just looking pretty at management meetings.
Resource
Education &
Training
We know our clients want to take control of their data structures, reporting and modelling. We help them achieve this through using our expertise in recruitment and education, plus ongoing mentoring.
We have over twenty-five years of experience in developing data & insight teams for clients. We have over eighty hours of training material that has specific educational streams for individual market verticals.
WHy USe NanoMarketing?
It is simple, we deliver on our promise to improve customer engagement and long term net value of a name within your data lake, warehouse or database. We are independent of any platform and third party data sets, so our advice is pure and unbiased.
We really know what we are doing and so our team are not learning on the job. The people you see are the ones who deliver the work.